New Delhi: Poney- Premium Malaysian Kids Wear Brand showcased their spring/summer collection in a fashion show at India Kids Fashion Week, 2016. The bubbly actress Nushrat Barucha from Pyar Ka Punchnama fame walked the ramp along with kids at the fashion show .On the occasionPONEY has also launched a comic for kids by the name of Poneytales .The idea behind the comic is going to be about making it a casual friend, philosopher and guide for kids which comforts them.
Poney launched its maiden store in India in November 2015 at Greater Kailash followed by the second store in DLF Saket in March. They are now all geared up to enter the NCR region with their third store in Mall of India, Noida in July, 2016.
At the fashion show, thirty kids were seen pulsating to the rhythm of vibrant shades and graceful retro trends. Classic silhouette, playful paint and soft abstract prints captured the eyes of the guests. The spring/summer collection of Poney focused on vivid tones such as maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.
Decorative floral embellishments and woven spandex materials were added to add details in bright saturated color palettes thus, creating a fresh aesthetic.
The baby girls were seen making a style statement in blue bold stripe A-line dresses, paired with a straw hat and bow sandal; made them look amazingly comfortable and surprisingly cute. The boys wore the trend head-to-toe in contrast stripe sweatshirt matched with chambray shirt, paired with jeans in vintage dark indigo wash.
Talking about the fashion show a visibly ecstatic Rajat Kapoor, Managing Director, Kay Kay. Clothings (Master Franchisee of Poney in India) said, “I am thrilled by the positive response received from our guests and the success of this show will encourage us to grow exponentially in India. It was a strategic move to participate in India Kids Fashion Week as in a month’s time we are planning to open our third store in DLF Mall of India, Noida. We wanted to gauge the response of our patrons and we are proud to say that the feedback is overwhelming”.
Established in 1992, Poney Group is a leading children’s apparel retailer in Malaysia, specializing in a wide range of comfortable and fashionable products for newborns, toddlers and kids up to 12 years old. The Poney Group business prides itself on being the only Malaysian children’s apparel brand offering four seasons’ collection. The Poney Group business houses three brands: Poney, Baby Poney and Poney Enfan.