The Platform by smartwater unveils superb creations by three innovative designers at Lakmé Fashion Week Winter/Festive 2018

Mumbai, August 24, 2018: The three winners of smartwater presents "The Platform’ showcased their collections based on smartwater’s core theme ‘Inspired by Clouds’ at Lakmé Fashion Week Winter/Festive 2018. The winners – Kanika Goyal; Sakshi Shah and Swasti Shah of Shanti; and Ishanee Mukherjee and Anirudh Chawla of Poochki were mentored by well-known fashion experts before the show. Showstopper Soha Ali Khan looked stellar in a black sleeveless vest from Kanika Goyal, a sheer top from Poochki and a brocade pencil skirt from Shanti. Her outfit was a beautiful amalgamation of the texture, colours and shapes that resonated with the theme. The Platform by smartwater was a new initiative at Lakmé Fashion Week Winter/Festive 2018 to nurture the potential talent of aspiring designers in India, inspiring them to think differently and push the boundaries. Anoop Manohar, General Manager Marketing, Coca-Cola India said, “We are elated to see the breadth of talent and creativity that was showcased at Lakmé Fashion Week via ‘The Platform’. In line with smartwater’s theme of ‘Inspired by Clouds’, the young designers brought forth a unique perspective and innovation in their collections, similar to the values of smartwater. We encourage the budding designers to continue creating a smarter outlook towards fashion and carve out their own norms.” Jaspreet Chandok, Vice President and Head of Fashion - IMG Reliance, said, “The Platform is yet another step towards Lakmé Fashion Week’s continued effort to promote and nurture deserving talent in the Indian fashion industry. After the success of Gen Next which is the launch pad for new designers at Lakmé Fashion Week, we are excited to launch The Platform together with smartwater and encourage designers who excel in design and creativity.” Speaking about her collection, designer Kanika Goyal said, “I am delighted to be chosen as the winner of ‘The Platform’ by smartwater. I have been associated with Lakme Fashion Week since 2015 and it has been an exciting journey so far. To amplify my creativity and the theme ‘inspired by clouds’ to life, I worked with a wide assortment of fabrics and embellishments, resulting in a crisp, clean and stylish collection. Designers Ishanee Mukherjee and Anirudh Chawla from Poochki said, “Our association with Lakme Fashion Week for ‘The Platform’ has been an enriching experience. This provided us with an opportunity to work with some of the veterans in the industry, who mentored us and were a big part of the way our collection has taken shape. In line with the theme ‘inspired by clouds’ we drew inspiration from the poem ‘The Black Cloud’ by W H Davis which translated into a line of unconventional silhouettes and forms with garments that offer diversely contrast textures and construction.” Commenting on their new collection, designers Sakshi Shah and Swasti Shah from Shanti said, “The Platform proved to be a great opportunity for us to unleash our creativity and explore our potential to make a mark in the fashion industry. We thoroughly enjoyed the process of designing and putting together our debut collection under the guidance of the industry’s finest. We have used indigo dye on handloom linen in our collection and created textures of clouds which is a reflection of smartwater’s theme ‘inspired by clouds’.”