PHD Chamber of Commerce and Industry hosts the Press Meet for Swachh Paryavaran Campaign

New Delhi: Walking in the footsteps of Hon’ble Prime Minister Shri Narendra Modi and carrying forward his vision of a clean India, the PHD Chamber of Commerce and Industry has initiated the Swachh Paryavaran Campaign supported by Ministry of Environment, Forest and Climate Change, Govt of India which was announced to the media in a press meet organized by them.

The objective is to establish an awareness driven campaign with the primary aim to elucidate the importance of CLEAN ENVIRONMENT through the school children and the youth. Children bear the most ill-effects of environmental problems such as air-pollution and harmful effects of usage of plastics, polythene and other toxic pollutants, causing grave danger to their health, as they are the most sensitive to their surroundings. The adverse effects to human health remain a topic of fierce controversy, though a growing consensus is emerging that plastics and their additives are not always the benign companions we once assumed them to be.

“This campaign has been orchestrated to create a general awareness among the youth of our country about the impact of the perilous condition that we are living within and its repercussions few years down the line” says Mr. G S Singhvi, Chairman Organizing Committee.

The campaign emphasizes on along with being informative, it is the need of the hour. We want the children to be aware about their actions and the impact they have on the environment and to take a pledge to conserve it for there is an urgent need to add to the environmental inheritance that we’ll be bestowing on our future generations to come.

The panel members comprised of Mr. G S Singhvi, Chairman Organizing Committee, Swachh Paryavaran Campaign, Mr. Gopal Jiwarajka Sr. Vice President, PHD Chamber, and Mr. Alok B. Shriram, Former President PHD Chamber, Mr. Anil Khaitan VP PHD Chamber of Commerce and Industry, Rtn. Dr. Subramanian, Rotary Governor District 3011 and Mr. Saurabh Sanyal, Secretary General, PHD Chamber who successfully addressed the media on the theme of conserving and protecting resources and environment.

Swachh Paryavaran aims to address the severe crisis of foul air and contaminated water on a war footing, which is also the major reason behind the depletion of vital nutrients among growing children. The Campaign which is designed from November 2016 to April 2017 will have the youth, school students, PSU’S, corporate houses, government organizations, UNIC, UNESCO, and NGO’S actively participating.

Over the Next few months PHD Chamber of commerce and Industry shall undertake cleanliness and awareness drive through various programmes under PHD Chamber Swachh Paryavaran campaign.

The Agenda of the Campaign comprises of:
· Inter-school short play competitions- November 2016
· Wall painting activity- December 2016
· Presentation of the pledge signed by One Hundred Thousand students to the Hon’ble President of India -December 2016
· Students Address by the Hon’ble PM Shri Narendra Modi- January 2017
· Rally at Rajpath of 5000 students- February 2017
· Plantation Drive- April 2017

“Swachh Paryavaran” entails not only ensuring cleanliness, but also a pledge to build a better tomorrow for our generations to come and thus PHD has crafted the statement of “Swachh Hawa Shudh Jal, Swastha Rahega Hamara Kal".