MetLife Hong Kong Wins Eight Awards at BENCHMARK Wealth Management Awards 2016
Author(s): Media OutReachMetLife Hong Kong receives eight accolades at the BENCHMARK Wealth Management Awards 2016. photo: city air news Awarded Brand of the Year for the Second Consecutive Year HONG KONG, CHINA, January 3, 2017 - MetLife...
cityairnews
Jan 2, 2017 12:30
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MetLife Hong Kong receives eight accolades at the BENCHMARK Wealth Management Awards 2016.
photo: city air news
Awarded Brand of the Year for the Second Consecutive Year
HONG KONG, CHINA, January 3, 2017 - MetLife Hong Kong*, a wholly-owned subsidiary of MetLife, Inc., the #1 U.S. life insurer^, continued its winning streak at the BENCHMARK Wealth Management Awards this year by winning in eight categories, including both Brand of the Year and Best-in-Class Digital Marketing for the second consecutive year. MetLife Hong Kong has won 23 BENCHMARK awards since 2014.
As one of the most esteemed industry awards in Hong Kong, the annual BENCHMARK Wealth Management Awards recognizes financial institutions for best practices in areas including corporate governance, customer experience, marketing effectiveness, use of technology, product development and innovation. In addition to these areas, BENCHMARK has recognized MetLife Hong Kong for its outstanding broker support.
Mr. Lee Wood, Chief Executive Officer of MetLife Hong Kong, said, "Winning these accolades is a nod to our absolute focus on customers, the commitment to which has translated into a culture of top-notch innovation and customer centricity. The annual BENCHMARK Wealth Management Awards is one of the most prestigious awards in Hong Kong, and our consecutive years of success is a validation of the steps we are taking to achieve our core objective in Hong Kong -- to become a leading insurer in the market. I am honored to be representing MetLife Hong Kong for this proud moment."
Ms. Sunshine Farzan, Head of Marketing and Communications, added, "As back-to-back winners of Brand of the Year and Best-in-Class Digital Marketing and now Best-in-Class for Mobile Touchpoints for the Agency's WeTag, it's clear that the industry is recognizing our use of digital to drive innovation and an enhanced customer experience. Moreover, it's heartening to be listed as an Outstanding Achiever for Women's Employer and Best-in-Class Young People's Employer, both of which fully reflects our steadfast values of diversity and inclusion. BENCHMARK recognition is certainly an honor and an inspiration to continue striving for excellence."
MetLife Hong Kong won the following awards at this year's ceremony:
