Luxury fashion now becomes affordable & accessible as Zapyle announces launch of its online platform

New Delhi, September 13, 2016: Do you wish that the beautiful designer dress you’ve had your eyes on costed just a few thousands lesser so you could actually afford it? Do you live in a city that doesn’t have a dedicated luxury shopping destination? Are you trying to figure out how to own that classy bag you saw your favourite celebrity carry at the recent red carpet event? If you’re like most women, the answer to these questions is probably a resounding yes. And the good news is that your dreams are now set to come true as Zapyle, the ultimate online destination for luxury fashion at deeply discounted prices, announces its official launch.

With luxury brands costing exorbitant prices, being stylish and on point is not always easily achievable. Additionally, the rapid speed at which trends zap out of style often makes it seem unfeasible to pay the full retail price, no matter how gorgeous the item may be. To add to this scenario, many cities, other than metros like Delhi and Mumbai, don’t offer enough luxury shopping destinations. Zapyle offers an effective response to these problems, making luxury accessible and affordable for fashionistas, regardless of their geographical location in the country.

The prominent virtual marketplace offers a plethora of Indian and international designer wear at great discounts, exclusive to Zapyle. With international brands like Louis Vuitton, Prada, Gucci, Tory Burch, Michael Kors and 350 designer brands in its repertoire, some of the prestigious designers on the platform include Renu Tandon, Manish Arora, Varun Bahl, Gaurav Gupta, Ashima Leena and Anushree Agarwal.

Zapyle’s launch is aimed at encouraging Indian women to stay up to date with global and local style trends, by acquiring high-end pieces from by these renowned names easily and at affordable rates. The discounts on designer wear and accessories offered by Zapyle vary between 20% and 90% on the original retail price, with Zapyle essentially acting as an online factory outlet for high-end clothing.

Commenting on the endeavour of bringing luxury fashion to everyone, Zapyle, Founder and CEO, Rashi Menda said, “The creation of Zapyle was inspired by some of my own experiences of living in different cities of India. While living in Bangalore, I realised that it was difficult for women in that city as well as several others to shop luxury items. By launching discounted designer wear on our platform, we hope to enable women across the country to keep their closets updated without spending a fortune. In fact, the very name of the platform, Zapyle, reflects the rapid speed at which one can keep pace with fashion trends, as it a portmanteau of the words Zap and Style. Indian women should be able to conveniently keep up with the dynamic world of style and that’s what we enable.”

Going forward, Zapyle will enhance its offering bouquet by adding exciting new features such as ‘celebrity closets’ where shoppers will be able to acquire enviable articles of clothing and accessories from the closets of their favorite celebrities. There is something for everyone’s tastes, including stunning vintage collections on the platform. With its innovative, fresh perspective on style, Zapyle is poised to become the most vibrant fashion portal in India over the next six months.