LOTS Wholesale Solutions joins hands with farmers in Bhatinda, creates opportunities in progressive farming
Author(s): City Air NewsOver 1,500 farmers were part of the ‘Workshop on Opportunities in Food Processing Sector’ LOTS Wholesale Solutions, a 100% subsidiary of Siam Makro, today addressed more than 1,500 farmers at the ‘Opportunities...
Over 1,500 farmers were part of the ‘Workshop on Opportunities in Food Processing Sector’
LOTS Wholesale Solutions, a 100% subsidiary of Siam Makro, today addressed more than 1,500 farmers at the ‘Opportunities in Food Processing Sector’ workshop facilitated by Ministry of Food Processing Industries (MOFPI) in Bhatinda. The focus of this workshop was to provide a platform for farmers to interact with industry leaders to get their insights on procurement models and practices for backward integration.
Farmers interacted with LOTS Wholesale Solutions team and learnt about the company’s legacy of having worked with local farmers in Thailand. Guided by the concept of ‘Local Love’, the team reiterated its commitment to sourcing fresh produce from local farming community, share know-how on packing and storage so that farmers can reduce wastage and boost income. The company also has plans to further support the community by opening cold storage chains as well as distribution centres that would feed its stores in northern India.
Talking about the workshop, Mr. Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions said, ‘In CP Group, CP stands for Charoen Pokphand which literally means “prosperity in agriculture” and this is our clear motto. In Thailand, our parent company Siam Makro has been able to create several success stories by working with small and medium farmers. Today some of them are even international exporters of fresh produce. In India too, we would like to nurture such success stories. I am confident that together with MOFPI and farming communities across the country we will achieve this.’
LOTS Wholesale Solutions recently announced about their entry into the Indian retail wholesale market. The company will bring specially curated assortments for each of its micro catchments to attract B2B consumers and stakeholders like traders, resellers, hotels, restaurants, caterers, food based start-ups, farmers, corporates, and SMEs. Additionally, exhaustive food safety training, quality control, customised last mile delivery, localised sourcing of food products, credit facilities to members and suppliers, transparent pricing at all touch points, and leveraging technology and innovation at all levels will all be facilitated by the organisation.