Jabong joins hands with Danish sportswear brand hummel for ‘Jabong Turf War Season II’


New Delhi, January 24, 2017: India’s leading online fashion e-tailer, Jabong is all set to kick off the second edition of the campus tournament through Jabong Turf War. 16 colleges in Delhi-NCR such as Amity, Sharda University, Greater Noida Institute of Technology and so on, will compete in front of a 10, 000-strong youth audience at the G.L. Bajaj Institute of Technology and Management (GLBITM), Greater Noida, on 27 and 28 January, 2017. Apart from the Jabong Turf War trophy, the winning team will also receive a cash prize of Rs. 25k while the player of the tournament will receive Rs. 10k sponsored by Jabong

In this format, each team fields four outfield players and a goalkeeper in five-a-side football. With relatively smaller pitch, goalposts and a reduced duration, the game is much more fast-paced and action oriented, where every minute counts. The field is enclosed within a barrier or "cage" to prevent the ball from leaving the playing area and keep the game flowing.

Rahul Taneja, Chief Business Officer at Jabong says, “Turf War is the T20 of football. We started this initiative as part of Jabong’s commitment to promote the sporting culture and connect with the youth in India. After an amazing response in our first edition, we are now pumping up the adrenaline with pulsating action, hottest fashion, rocking music, bigger star cast and a lot of goodies to be won. I thank Hummel and all other partners who have helped us take this concept to such a grand scale this year.”

Jabong Turf War is powered by the Danish brand hummel®, which has been creating a unique mix of retro and current trends in sportswear since 1923, resulting in a cool and urban street style with a sporty twist. Soren Schriver, CEO, hummel®, said, “We look to sponsor football events that focus on unique culture, values and individuals that dare to break conventions for pursuing their goals. We also look for the underdogs whose soul, legacy and dreams are sometimes even bigger that the joy of winning itself. For us at hummel®, more than providing quality jerseys and equipment, it is about showing our belief in the pursuit of a victorious dream that every player, team and fan nurtures as fellow soulmates. This is highlighted in our chevron logo which symbolizes team spirit, progression and a drive to win. With our commitment to change the world through sport, we are excited to partner with Jabong Turf War, which redefines how football is played, and aims to inspire a whole new generation to take up this sport.”

Jabong Turf War promises to enthral the audience with live performances by the rock band Swarrveda and award-winning DJ Varun Dayal. The event will be hosted by MTV VJs Benafsha & Clince Verghese with celebrities such as the British film actress, singer, model, TV presenter and former MTV VJ Sophie Choudhry, and past contestants from the hit reality TV Shows MTV Roadies and Splitsvilla, Martina Thariyan and Shreeradhe Khanduja in attendance.

The event will also feature a fashion show sponsored by global premium apparel and denim brand GAS. As a part of the show participants will be given GAS jeans while the audience will stand a chance to win gifts by participating in the emcee games and quizzes.

The Jabong Turf War Season II is supported by many partners including Panasonic, Crowne Plaza, Oyo, Jawed Habib, YFC, Chai Point, Magic Bus, Rite Bite, Eco Wise and others.

Tuesday, January 24, 2017