New Delhi, December 4, 2015: India’s leading online fashion retailer Jabong is launching an exclusive ‘Party Store’ Shop in Shop on December 8, 2015. With this, Jabong establishes itself as the go-to destination for fashion this party season by adding to the exuberance of this celebratory season.
The Party Store-Shop in Shop showcases the latest trends, styles, ways to wear and how tos for the party season. It features a wide range of party collection available on Jabong with products ranging from Rs 499 to Rs 10,000-plus. The store also has distinctive features and tabs such as Shop by category, brand, trends, looks and more.
Premier brands such as Jack & Jones, Vero Moda, Faballey, Femella, Kaaryah, Lakme, Colourlab, Maybelline, Bluesaint, Basics and others will feature in the Party Store, giving Jabong customers a chance to learn of various trends and looks for the season and the liberty to choose from a wide array of brands. Jabong is supporting the Party Store with a 360-degree marketing campaign that extends across paid, owned and earned mediums. This offers the participating brands the opportunity to display party collections along with high online and digital visibility. The online fashion major also plans to use its app along with extensive social media presence to reach out to its existing huge customer base and more. The brands get to interact directly with customers via online contests and blogger chat sessions.
In order to ensure an effective customer engagement, Jabong will run weekly contests over the social media with party wardrobe worth Rs 20,000 to be won. Jabong is also collaborating with leading fashion bloggers such as Purushu Arie and Magali Vaz of ‘Magalic’ for review of products on the Party Store and weekly online chats with our customers to help them select the perfect wardrobe for the season.
In line with its festive celebrations this season, Jabong also ran an app-only sale this Thursday offering ‘Min 25% + Extra 25% off’. This sale will continue on the Jabong website from December 4-6, along with the Super Weekend Sale on December 5 and 6 by Vero Moda, Only, and Jack & Jones. Products will be available at ‘Flat 60% off’ during this period. In one of the recent researches by a major business media that surveyed 7,200 consumers, Nielsen ranked Jabong as the leading fashion retailer among India’s most trusted ecommerce brands in 2015.
Friday, December 4, 2015