Indigo Nation styles the real life StartUp Heroes at the August Fest

Hyderabad: Indigo Nation, the apparel brand for the youth, from the house of Future Lifestyle Fashions Ltd, collaborated as the style partner at the 4th edition of The August Fest- India’s largest startup conference that celebrates Art and Entrepreneurship in Asia. The two-day event that concluded on September 4 in Hyderabad showcased first of its kind fashion show, where the real life startup heroes walked the ramp showcasing Indigo Nation’s latest Autumn Winter 2016 Startup Collection.
The fest dedicated to the startup enthusiasts witnessed speakers, entrepreneurs, techies, marketers, investors from the startup industry across India, Asia, Middle East, Europe and U.S. At the event, Indigo Nation had set up the #StartupStudio, unique platform for the entrepreneurs to candidly share their journey to success.
At the event, the fashion brand Indigo Nation showcased their three looks- Time Off, Skate to Work and After Hours. This new range of Autumn Winter’16 is greatly inspired by the startup culture andis purely dedicated to the people working there. The line of design crafted for the uber cool crowd has a hipster touch to it. Each range is distinctly different from each other. On one hand Time Off is about blue denims and on another hand skate to work and after hours depicts fashionable workwear formals and flamboyant jazz bar look respectively. This exclusive range has a comfort quotient which perfectly suits the happening environment of startup. It is for the men who are always subject to change.
Commenting on the momentous association, Datta S Naiknavare, Chief Brand Manager, and Indigo Nation said “Startups has revolutionized the whole work culture and trends in it. We feel elated to collaborate with such enriching events and conference which believes and carries the same philosophy as Indigo Nation’s. We also believe that in today’s world not only change but also progress in inevitable.”
Adding to that Datta Said, “Indigo Nation appreciates the spirit of innovation and ownership and hence we express our solidarity with those go-getters who like to live life on their own terms, be-their-own boss and conquer every failure on the way. Also, this time we got startup heroes from the industry on ramp to showcase our Startup collections as no one else other than people working in it could define it better. In future, we look forward to associate with more such endeavors.”
Earlier this year, the brand collaborated with “The RVCE E-Summit”, “Unplugged 2016”, “Techcircle StartUp” and “The Unicorn Award 2016” as a part of the #StartupNation campaign. This ongoing campaign by Indigo Nation is an endeavor to amplify the fashion for the startups with its exclusive range that aptly exemplifies the youth of India, who are raw, edgy, risk takers, ambitious and initiators.