India Intimate Fashion Week (IIFW) launched its much-awaited calendar ‘Black Magik’ at an event filled with glitter and glamour at The Play Lounge, Mumbai on January 08, 2017. Black Magik is the newest and the most glamorous intimate & beach /swim fashion calendar dedicated to Intimate wear featuring the hottest models posing in the exotic locations of Forest Hills Tala.
Conceptualised by Niraj Jawanjal, Director and Chief Ideator, India Intimate Fashion Week, the calendar has been shot by celebrity fashion photographer Mrunal Kalsekar, who has done a marvellous job once again with his lenses and creative vision.
Talking about Black Magik, Niraj said, “Our intention is to re-write the definition of fashion calendar in India by creating an extraordinary platform to showcase astounding fashion lines by Indian and International brands and designers.”
“Simultaneously it’s a very smart and highly sophisticated branding opportunity for them. We, the Team IIFW are extremely happy to unveil this high fashion initiative which would ignite inspiration for the talents in the fashion sector,” Niraj further added.
Black Magik by IIFW is an endeavour to set new trends in Indian Fashion Industry especially when it comes to Intimate Wear category in which India is still in the nascent phase of growth. With Black Magik’s success India Intimate Fashion Week is intended to bring more to the Indian Fashion Industry with the coming seasons.