INDIA FIRST LAUNCHES 2nd Phase of its Social Responsibility Initiative – Auto Life

Ludhiana, January 14, 2013: India First Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal and General announced launched the second phase of their social responsibility initiative Auto Life.

Auto Life is an initiative which will endorse healthy practices on the road. It will encourage good road behaviour such as avoiding noise pollution by no unnecessary honking, reducing accidents by no over taking from the left and no driving with high beam headlights in the city. This is a corporate social responsibility initiative by India First and will be a sustained programme. 

Phase II includes developing an online community of Auto Life members. India First has launched a micro-site for the purpose of creating this community which will help members meet, interact and organise/ promote safe driving initiatives and ideas in their respective areas, online. 

Auto Life has been launched in association with Federation of Automobile Dealers Association (FADA). 

The announcement has been made by Dr. P. Nandagopal, Managing Director and CEO, India First Life Insurance.

“Being in the business of Life makes us all the more aware about how precious life is.  With stress levels increasing by the day, the patience levels amongst motorists have been decreasing at an alarming rate” said Dr. Nandagopal.

He further added, “Autolife is an exclusive club of like-minded people who aim to make our chaotic roads safer through responsible driving.  AutoLife for us is not just a philosophy; it’s a way of life. It’s not only about being enthusiastic about your automobiles but also about safe driving.  It is about respecting human life.”

As per figures recorded by the National Crime Records Bureau 2011, accidents have been showing a rising graph with 2.2% more deaths reported in 2011 than in 2010. Worryingly, the World Health Organisation predicts that road accidents will become India's third biggest killer by 2020.