Sachin Tendulkar to be the face of IDBI Federal Life Insurance Marathons in Mumbai, New Delhi & Kolkata
Mumbai, April 14, 2016: India’s growing life insurance company, IDBI Federal Life Insurance, has added yet another marathon, ‘IDBI Federal Life Insurance Mumbai Half Marathon’ to its growing portfolio of distance running events. Incidentally, the Inaugural IDBI Federal Life Insurance Mumbai Half Marathon that will be held on August 21, 2016, will be the first major run of the calendar year for the country and also has an approval from Athletics Federation of India (AFI).
Mumbai’s very own and legendary cricket icon, Master Blaster and Bharat Ratna awardee, Sachin Tendulkar, will be the face of this newest marathon event of the country. Sachin will also be the face of the IDBI Federal Life Insurance Marathons in New Delhi and Kolkata.
With an aim to promote the sport of distance running and to provide a platform for running talent in India, entry to this event is open for Indian citizens only. The prize money for this event is Rs. 27 Lakhs across various categories. Registrations for IDBI Federal Life Insurance Mumbai Half Marathon 2016 will open on 17th April 2016, and will close on July 31, 2016. Entry fee for the Half Marathon is Rs. 1200, Timed 10K is Rs 850 and the 5K Heritage Run is Rs 600. The IDBI Federal Life Insurance Mumbai Half Marathon 2016 will flag off from the Oval Maidan.
The key highlight of this newest half marathon is that the proposed route covers the prominent historical landmarks of South Mumbai. This will give the runners an experience of the city in its complete glory. Part of the proceeds from the 5K Run would also go towards the restoration work of Mumbai’s heritage sites. IDBI Federal Life Insurance Mumbai Half Marathon also has Apnalaya as the charity partner. The marathon will help Apnalaya raise money for its operations in the city.
More than 8,000 participants are likely to take part in the inaugural edition of IDBI Federal Life Insurance Mumbai Half Marathon across four categories – 21K Half Marathon, 10K Timed Run, 10K Corporate Relay and 5K Heritage Run.
Speaking at the launch announcement of the inaugural IDBI Federal Life Insurance Mumbai Half Marathon, Vighnesh Shahane, CEO, IDBI Federal Life Insurance,said “Health and fitness is a mantra that we firmly believe in. We have made a conscious decision to help people shape a better future for themselves by living fitter and healthier lives through our marathon properties. Our connection with Mumbai is special and in keeping with Mumbai’s growing love for distance running, we are delighted to present the IDBI Federal Life Insurance Mumbai Half Marathon. We are extremely pleased to have none other than Sachin Tendulkar as the face of our marathons in Mumbai, New Delhi and Kolkata. He best understands the significance of sports, health and fitness, both physical and mental, in the overall development of an individual. We look forward to growing this association in the years to come.”
Face of the IDBI Federal Life Insurance Mumbai Half Marathon, Sachin Tendulkar, said, “Being a sportsperson all my life, I have experienced firsthand the advantages of having a fit body and a fit mind. Fitness changes lives and running is the easiest form of sport that we can undertake that promotes a healthy mind and body. I have closely seen the growth of the running movement in India, and am delighted to be part of the Mumbai, New Delhi and Kolkata marathons for IDBI Federal Life Insurance.”
Nagaraj Adiga, Race Director for IDBI Federal Life Insurance Mumbai Half Marathon, said, “With Sachin as the face of the marathon, I am sure we will reach out to many more people and spread the message of healthier lifestyles. The route will cover prominent historical landmarks of South Mumbai. This will give runners an experience of the city in its full glory which is an added benefit to the already existing runners’ high that they chase.”