Ludhiana, August 23:ICICI Bank Limited, today announced the launch of new technology-based initiatives to make banking simple and effortless.
The Bank has since its inception leveraged technology to provide convenient and easily accessible banking services through a range of channels such as ATMs, internet, mobile and phone banking. The Bank has continuously enhanced the functionality of these channels to deliver a growing bouquet of services, many of which were the first of their kind in the industry. Continuing with this strategy, the Bank is now using technological advances and growing cost efficiencies in mobile devices and communications technology to make banking even more simple and convenient and match the customer’s evolving behaviour.
According to Chanda Kochhar, Managing Director and CEO, “We have always leveraged technology to make banking convenient and enhance the customer experience. Our continuing adoption of innovative technology reinforces our commitment towards improving and developing our relationship with our customers. The new initiatives are in line with our “Khayaal Aapka”philosophy of keeping the customer’s needs as the focal point of our business.”