H & M, Hennes & Mauritz AB (H&M), threw a fashionable party in Mumbai this evening to showcase it’s designer collection in collaboration with British designer ERDEM.
A red-carpet favorite of British fashion insiders like Emma Watson & Catherine Middleton, designer Erdem Moralioglu has created a deeply personal collection that looks back to the designer’s youth. For the very first time, he has created a special menswear line for H&M.
The excitement started early with fashionable guests coming into the event. The dreamy interiors, mouth-watering appetizers and great music served as the perfect accompaniments to a fashionable evening full of chatter and fun.
Some of the key pieces from the collection were displayed and it received an overwhelming response from the guests. The party was attended by the city’s swish set of fashionistas and creative catalysts such as actors Esha Gupta, Tamannah Bhatia and socialites such as Aishwarya Nair, Roohi Jaikishan and stylists Aastha Sharma, Tanya Ghavri and Shaleena Nathani.
The ERDEM x HM collection will be available in India at H&M Ambience Mall, Vasant Kunj in New Delhi and H&M High Street Phoenix, Lower Parel in Mumbai from November 2nd.