Hi-Bird bicycles forays into health fitness equipment

To showcase its workout range and other high end products at three day India International Cycle & Fitness Expo to begin in Ludhiana from April 3

Ludhiana, March 31, 2015 Ludhiana based Hi-bird bicycles, manufacturer  and exporter of world renowned bi-cycles and Eco-Rickshaw cabs today announced foray into the fitness equipment and workouts range. The company will be showcasing its new product range at the three day India International Cycle and Fitness Expo to begin in Ludhiana from April 3, 2015.

Announcing the  launch R.D.Sharma, Chairman and Managing Director, Hi-Bird Bicycles said “ At Hi-Bird , we have constantly explored ways to innovate through a deep understanding of the evolving and changing needs of today';s ';fitness-centric'; consumers and expand our product portfolio. The new range of fitness equipment is targeted at the fitness conscious urbanites looking to workout at their convenience."

The Hi-Bird Workouts range consists of the Exerciser Cycles, Recumbent Bike, Elliptical Trainer, treadmill and the Home Gym.

“Company apart from its new work out range will also be showcasing its  new  range of bicycles keeping  pace with the fast changing technology and fashion  trends as well as  quality   targeted at next generation and high end pedalling enthusiasts in the country. More than 20 new exciting  models launched by the company in the domestic market are equipped with wide range of gearing ratios, different  size tyres suited to bikers needs, much improved brakes, quality suspension for safety and comfort with  highly attractive looks, very attractive colours.” Said R.D.Sharma, Chairman and Managing Director (CMD), Hi-bird Bicycles which is part of the Safari group of companies

“Trendy models have been  been launched  keeping pace with the fast changing trends  and quality making them more durable and attractive with ultra modern frames having highly attractive looks, colourful decals, comfortable in riding and all are sturdy and light weight. All have comfortable and designer handle bar with end bar. The new generation bikes have  been simultaneously launched in  various  other countries  across  six continents including Europe and America. More over these bikes have been competing directly with well known brands abroad”, Said Sharma.

“The new models including Velocity, Stalwart, Singham, Dual Shox, Thunderous, Sniper, Lifter and Relax  are high-performance comfort bikes suited to Indian rugged conditions and consumer needs. The new range brings the company’s total product range  to well over 160 models. The various products of the company are available on Online e commerce portals including Amazon, Snapdeal and Flipkart .The company has a network of about 3000 dealers across the nation. Hi-bird has installed manufacturing capacity of 1,50,000 bicycles per month which is stretchable up to Twenty Lacs bicycles per annum and  have fully equipped in-house R & D facilities and State-of-The-Art manufacturing plants.  “QUALITY not only quantity with total customer satisfaction is our prime moto”, said  Suresh Sharma, Executive Director of the company.

“Company is also planning to introduce high end range of bicycles including Carbon Fibre Bikes costing more than Rs One lakh in the near future .The company had recently also launched indigenously developed affordable e-rickshaws in the country“ said Sharma.

Hi-bird an ISO 9001 company is one of the largest bi cycle exporter in the country and the cycles launched in India are the same products available to quality conscious consumers in USA and Europe. The products for Indian market have been designed suited to Indian rugged road conditions and consumer needs and are perfect blend of European quality, Japanese Technology and African sturdiness.