HCL INFOSYSTEMS TIES-UP WITH BIG BAZAAR: To offer HCL learning product

Ludhiana, January 14, 2013: HCL Learning, the education and learning division of HCL Infosystems Ltd., announced its partnership with Big Bazaar to offer HCL Learning products in their respective stores across the country.

This initiative, to offer quality education through technology is aimed at reaching students and parents directly through an organised trade channel. With examinations on the anvil, parents need quality educational products for the best possible preparation for their children such as the My Edu World Marks Booster pack, which is available on a pen drive in the Big Bazaar stores. At major Big Bazaar outlets, the customers will be also be able to see a live demonstration of the product.

HCL Learning will also undertake various activities like school activations i.e., promotions in more than 500 schools across India during the period of January to March2013 and also, creation of an online sales channel for customers to buy HCL Learning products in sites like allschoolstuff.in, yokibu.com, hclstore.inamongst others.

As part of the tie-up with Big Bazaar, HCL has introduced a special offer My Edu World Marks Booster Pack: “1+1 Free” - launch offer (offer available for all grades except grades 5 & 7). This revolutionary product aims at making learning fun and at the same time improves the student’s marks.

According to Rothin Bhattacharyya, EVP - Marketing, Strategy, Corporate Development, HCL Infosystems Ltd., said,“The tie-up with Big Bazaar is part of our strategy to advance into the B2C space apart from our presence as a leading B2B learning solutions provider. Digital Learning is the way forward in the education space even as we see increasing usage of learning in mobile devices. Aiding in this trend is the availability of a disruptive product like My Edu World rich marks booster learning content that offers student scope for not only revision and practice but also a platform to continuously evaluate and improve their preparation levels for examinations. I am very positive that the availability of our products in retail will be another significant step in the growth of digital learning and students, teachers and parents will all benefit. ”

My Edu World, an interactive learning product from HCL, is a first of its kind product in the country that helps the child learn at his or her own pace at home or even while travelling. Apart from having school curriculum mapped digital content; the product is also equipped with quiz engine, educational applications, games, educational videos and ebooks that make self-paced learning an enjoyable experience both for a child and the parent. My Edu World educational platform is available on both Android Tablets and for PC/Laptop users on windows platform.