HCL Foundation, Noida Authority and Decathlon celebrate world clean-up day by pledging to work towards cleaner future for city

Noida, September 21, 2019: Project Clean Noida, an initiative of HCL Foundation, Noida Authority and Decathlon today jointly celebrated World Clean-up day.

The celebrations included an array of engaging activities including a cleanliness drive that was organized at the Noida Stadium in Sector 21 - a hub for youngsters and sports enthusiast. The initiative was aimed at sensitizing the youth on the negative impact of littering and waste mismanagement.

The event began at 7:30 am where more than 2000 citizens participated in a ‘Ploggathon’ in front of the seven gates of Noida stadium covering an area of 2 kms. During the ploggathon, 1000 kgs of wet and dry waste was collected and disposed by the Noida Authority.

This was followed by a cultural event featuring a Zumba performance, stage play based on theme of waste management and the impact of littering and finally formation of human chain pledging to put an end to usage of Single Use Plastic (SUP) in Noida. The event was addressed by Ritu Maheshwari, CEO of Noida Authority who was also the chief guest. In conclusion, Maheshwari announced the winner of the plogathon which followed by a celebratory drum circle performance and unveiling of a wall mural of noted Indian sportsperson.

Commenting on the initiative, Navpreet Kaur, Director, Project Clean Noida said, “Noida is HCL’s birthplace and our connect with the city is emotional. It is HCL’s aim to support the NOIDA Authority in its mission of creating a clean, safe, beautiful and pollution-free city for every resident. This vision cannot become reality without commitment from every citizen and behavior change of residents; is a process which cannot happen overnight. Events like this go a long way towards engaging people in the mission of cleaning the city and raising awareness”

Speaking on the occasion, Ritu Maheshwari, CEO of Noida Authority said, “World Cleanup Day is a global platform that is trying to help the planet by combating the solid waste problem. It is wonderful to see so many people willing to volunteer and come together to get rid of trash and manage the waste problem of the city. Noida is a buzzing metropolitan, attracting people from all over the country and the world and we want our city to provide a clean and healthy environment for all those who visit it or reside in it”.

The Project Clean Noida aims to sensitize the residents of Noida about the importance of proper disposal and segregation of waste to tackle the issue of open waste dumping in the city.