Grasim Suiting Launches its Festive Collection 2014

Ludhiana, August 17, 2014: Grasim Suiting, a product of Grasim Bhiwani Textiles Ltd. (a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group), today launched its Festive Collection 2014.  
Pooja Chopra, a young talented Miss India World 2009 and a Bollywood star who comes across as a poised and self-assured actress, launched the Festive Collection.  
The launch showcased Grasim’s new product offerings of Velino (a range of international fabric that is extra smooth and light), Jute (an unique selection of fabrics perfected for latest modi jacket trend in a wide range of vibrant colours), His Majesty Line (John Abraham’s line of extra fine fabric with excellent drape), Caffaro (lustrous and luxurious Rayon rich fabric that is ideal for ceremonial dressing) and Vintagio (fine wool blended all weather suiting).  The brand also showcased exclusive collections Orlando, Palladium & North Waves especially designed and developed for the consumer in Northern India basis regional consumer preferences.  
Speaking on the occasion, the company’s Brand Director and Vice President Abhijit Ganguly said Grasim’s new collections launched today as part of the Festive Collection 2014 is the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations.
He added Grasim is a young, fashionable and innovative brand targeted at the 30 years + fashion forward consumer.  Grasim Suiting is currently endorsed by Bollywood’s hottest actor John Abraham who himself is a Self-Made Man.  In an industry ruled by stars and star sons, John Abraham is a self made man who has risen at the cost of his sheer hard work, perseverance, trials and tribulations and has ultimately reached the pinnacle of success. John Abraham acts as a perfect catalyst to communicate the brand attributes and connect with the consumers.   
Ganguly added in line with the corporate philosophy, Grasim Suiting has always been on the forefront in terms of providing quality fabrics which are technically superior and designed around consumer preferences. Past innovative product offerings like Shining Star (fabric with exquisite lusture and sheen), Freedom (the softest fabric currently available), Impressions (An eye-catching fabric inspired internationally), Icetouch (a fabric which keeps body temperature 5 degrees cooler) and Stylus (soft, smooth and light weight fabric) are timeless favourites of consumer.