Epsilon announces keynote speakers at Nasscom 2016
Author(s): City Air NewsMumbai, 29 August, 2016: Epsilon, a global leader in creating connections between people and brands, today announced it will be the principal partner of the Nasscom MarTech Confluence 2016 being held on September...
Mumbai, 29 August, 2016: Epsilon, a global leader in creating connections between people and brands, today announced it will be the principal partner of the Nasscom MarTech Confluence 2016 being held on September 1, 2016 at Hyatt Regency Hotel, Mumbai. Epsilon’s Jeffery Evans, Vice President, Digital, Asia-Pacific and Amit Deshpande, Vice President, Analytic Consulting Group, will keynote the one-day event, sharing their insights on building roadmaps for marketing technology and its importance in the current digital world.
Mr. Desphande will participate in the panel Brands in the Era of Artificial Intelligence at 2:40 P.M. to discuss how brands can create compelling customer experiences on emerging platforms. Mr. Evans will partake in the session Your refrigerator is connected to the internet, now what? at 3:30 P.M. to share how new customer interactions and accompanying data sources factor into the customer experience and personalized marketing.
Ashish Sinha, Country Head, Epsilon India, spoke on the partnership with Nasscom, “Marketing is the key to the success for any business and marketing technology is foreseen as the future of the marketing world. We are excited to partner with Nasscom for MarTech Confluence, a platform to explore and share expertise on the steps towards making India the hub for marketing technology.”
Recognising the immense marketing technology talents in the country, Epsilon announced its India operations in September 2015. An all-encompassing global marketing company, Epsilon uses data to drive better business outcomes for clients, including 15 of the world’s top 20 brands, providing end-to-end digital marketing solutions through database marketing, CRM, email marketing and agency services among other key solutions.
MarTech Confluence is Nasscom’s annual conference, which is aimed at bringing together marketers who are also technologists “The “Marketing Technology: The Innovation that drives ROI” theme is a stage for global marketers to be exposed to a wide range of marketing tools that are available and ways to assemble them to create a competitive edge.