Chandigarh, September 27, 2016: Gurgaon-based DLF ranked as India’s Most Reputed Real Estate brand in a study by BlueBytes in association with TRA Research (both part of the Comniscient Group). Mumbai-based Godrej Properties trailedDLFat the second spot. Another Mumbai-based developer, Lodha Group,featuredthird, followed by Hiranandani Developers at the fourth place,which had a Brand Rep Score 14% lower thanLodha. Tata Housing rankedfifthwith an 18% lower Brand Rep Score. Bangalore-based Prestige Estatescame in atsixth place and is the second non-Mumbai-based developer to make the list. A total of eight Real Estate developers from Mumbai featured among the top 10 in the Most Reputed Real Estate Brandslist. K Raheja Corp.took the seventh spot,followed bythe 150-year-old Shapoorji Pallonji, which took the eighth spot.Oberoi Realty (rankedninth) andIndiabulls Real Estate (rankedtenth) completedthe top 10. A total of 57 Real Estate brands were listed in the India’s Most Reputed Real Estate Brandsreport, which saw 28 brands from Mumbai, 14 from Delhi, 10 from Bangalore, 3 from Pune, and 1 each from Chennai and Hyderabad.ThisReport is the third in the India’s Most Reputed Brands series, and BlueBytes is set to launch a Report each month that covers different Sectors. The study evaluates Brand Reputation by analyzing media perception and consumer perception.
“Realty in India is intimately connected to progress, to growth, to business success, and to the asset building of its populace.Though Real Estate investments in the coming yearsmay not give the returns it has been giving for the last 2 decades, this can only be seen as a sign of the maturity of the Industry.Maintaining a good Reputation in this competitive Sector is a tough task, as the Industry is intricately connectedto social status,finances, and foresightedness. Consequently,brands need to be certain about the risks they take, as it may just result in them losing theirhard-earned and hard-foughtReputation,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.