DLF Pramerica Life Insurance Company completes 4 years of operations in Ludhiana

Author(s): City Air NewsFrom left to right: Deepak Dutt (Vice President, DPLI), Maninder Sood (Executive Vice President - Head of Agency Sales, DPLI) and Amit Verma (Territory Manager, DPLI). Ludhiana, February 21, 2013: DLF Pramerica...

DLF Pramerica Life Insurance Company completes 4 years of operations in Ludhiana
Author(s): 

From left to right: Deepak Dutt (Vice President, DPLI), Maninder Sood (Executive Vice President - Head of Agency Sales, DPLI) and Amit Verma (Territory Manager, DPLI).

Ludhiana, February 21, 2013: DLF Pramerica Life Insurance Co. Ltd. (DPLI) on Thursday shared an update on the Company’s performance in Ludhiana and its continual commitment to Punjab.

At a press briefing organised by DPLI to mark the fourth anniversary of its branch in Ludhiana, Maninder Sood, Executive Vice President - Head of Agency Sales, DPLI said, “Our Ludhiana branch was our first branch office outside Delhi NCR and its opening marked our foray into Punjab. Over the last four years, this branch has grown in strength and as of January 31, 2013, accounts for 15% of the total business that we do in the Punjab region. In this period, we have secured the lives of more than 3,000 customers in the city, and collected over Rs. 10 crores as new business premium. We are confident that with our focus on protection and quality of advice, we will continue to witness even more success going forward.”

The Ludhiana Branch Office is headed by Amit Verma, Territory Manager for Ludhiana. He is supported by a strong team of 40 Sales Managers and 128 Life Associates (agents) who are committed to helping DPLI’s customers in Ludhiana meet their life protection needs through the company’s innovative products.

Speaking about DPLI’s value proposition for its customers, Sood said, “We are committed towards offering innovative and flexible life insurance products, coupled with high quality insurance advice. Our endeavour is to help customers understand that the primary role of life insurance is protection, not just investment. Therefore, the advice we give them is geared towards helping them make the best decisions to achieve long-term financial security and peace of mind for themselves and their families.”

DPLI is a joint venture between DLF Limited (DLF), a leading real estate company in India and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. The Company started operations in India on September 01, 2008 and currently has a network of 51 branch offices across the country (as of January 31, 2013). Its product portfolio includes 17 insurance products, most of which offer additional Riders, giving customers the option to choose from different product combinations. The Company is focused on providing innovative products to meet a variety of customer needs.

Date: 
Thursday, February 21, 2013