First football club from the northeast to win the title aims to acquire more fans with Rooter, specifically in the eastern region
New Delhi, October 7, 2017: Defending champions of the I-league, Aizawl FC, are looking forward to spreading their fan base all across the country, and they have roped in Rooter for this purpose. Rooter, the world’s first and unique real-time sports social engagement platform, has been on a streak of collaborations with the most promising teams across different leagues such as ISL, PKL, IPL, I-League etc. With Aizawl FC, Rooter will look to provide unique fan engagement opportunities for existing fans of the team and help it grow its fan base throughout the country, with a specific focus on the eastern parts of India.
The only football club from the northeast to win the I-League, Aizawl FC’s last season’s dream run was the stuff of footballing folklore. This year, Rooter will aim to introduce many sports enthusiasts to the team by converting followers of other sports into football and Aizawl FC fans. Rooter will also help Aizawl FC to sell merchandise and tickets to its fans via the Rooter app. Fans will be notified of merchandise and tickets via a preset email and an in-app notification as soon as they engage on the Rooter app.
Commenting on the association, Piyush, CEO and founder, Rooter said, “Aizawl FC has crafted a mythical story of David defeating the Goliaths of Indian football during the last I-league. The team has performed extremely well as a unit, and we at Rooter aim to create a fan base that is proportional to the immense talent and flair that the team possesses. Through Aizawl FC, we wish to connect the fans of the mainland with the footballing talent of India’s eastern region, and also provide the club’s fans with unique digital engagement opportunities such as our live match prediction, dedicated chat forums, trivia, contests as well as regular updates on every match that the team plays. Together, Rooter and Aizawl FC aim to create an unparalleled fan engagement experience for the team’s followers.”
Elaborating on the collaboration, Spokesperson for Aizawl - Robert Romawia Royte (Owner) further added, “Rooter has established its identity as the best digital destination to provide unique fan engagement opportunities and for teams to interact and expand their fan base. We look forward to continuing the success story and in the process, recognize Rooter as an integral part of our journey. As the official fan engagement partner of the club, Rooter will feature on all advertising collaterals with its logo present on our website. Aizawl FC will share the imagery rights with Rooter for PR purposes. Aizawl FC will also engage in frequent interactions with fans on the Rooter platform and provide gifts in the form of match tickets and merchandise.”
Rooter, which has partnered with Opta Sports, the leading worldwide sports data provider, will also provide stats and data of fan engagement to the team, which is a unique deliverable from a sports-tech platform. Furthermore, Rooter will provide exclusive engagement opportunities for Aizawl FC’s fans through a dedicated Team Page on the app that provides a plethora of stats and scores, team chat forums for unique interactive opportunities and connects fans on a real-time basis according to their proximity.