Crossroads' expansion plan triggers a rapid growth

New Delhi: Crossroads India Assistance Pvt Ltd., India's largest road side assistance services company is all set to double its turnover in the current financial year. CRIA initiated a high speed growth plan working on a 360 degree approach, starting this year. The company upgraded its Service range with new business identity (new logo), adding industries best brains in terms of work force, Launching the entire digital platform for its services through technology led innovations, upgrading the infrastructure and reach with new product range. Crossroads is already tracking a near 100% growth this financial year; over last year's turnover.

Mr. Harish Lakhera, CEO, Crossroads said, "Crossroads is the pioneer in India in the field RSA and our plan is to set the highest milestone in Indian Market. We are now getting aggressive on expansion and the focus is to acquire new customers, workforce, new services and much more. A lot of growth hackers have joined us in top management team from the best of brands .Our new logo offers a sense of security and happiness and represents our intent to extend a safety net that always stays on your vehicle."

Crossroads is currently serving 4.1 lac of customer base in 29 cities of India and target to expand subscriber base to a million customers by FY17. The company offers roadside assistance package for cars and two-wheelers and now our new logo represents the transition of crossroads from simply being a car helpline to a company that represents a solution to all vehicle related problems and creating an ecosystem for all consumer owned vehicles in Indian diaspora; the company's tag line “GaadiKharaab Think crossroads” finds its origin in crossroads’ demonstrated service ability over last 16 years.

“Crossroads is growing its own infrastructure and also inorganically through a rapidly expanding “point of sale and service” (POSS) infrastructure and creating the largest network of workshops in India. These POSS partners are validated on a multitude of parameters and carry the crossroads branding that reassures customers of the service that they have come to expect of crossroads. The growth of its network of 17850 workshops and 4830 locations is reflected from the introduction of its All India Plan that extends service supports and allows subscribers to drive their vehicles across India from their respective base city” says Mr. Puneet Sharma, COO, Crossroads.

Crossroads is not just expanding its footprint but revisiting its existing markets with a renewed vigour. The company has deployed senior management teams in west and south of India to garner a larger share and achieve more penetration for Roadside Assistance ‘RSA’ as a category in which it has been a leader. "Currently we have 500 plus employees along with affiliated 30k partner network and our target to reach the 2000 plus employees with 50k partner network mark by 2017.Crossroads as a company endeavors to leverage the advantage of its focus on digital technology to its customers and has undertaken various initiatives including a revamped e-commerce site" added Mr. Sharma.