Coca-Cola and Magic Bus holds rally to promote cleanliness & waste management

Ludhiana/Doraha, September 26, 2019: To commemorate the 150th anniversary of Mahatma Gandhi, the Coca-Cola Company has joined ‘Swachhta Hi Seva’, an initiative of the Swachh Bharat Mission, which aims to generate greater public participation, reinforce the concept of “cleanliness as everyone’s business” and culminate the celebration with a nationwide campaign. As a part of the same, Coca-Cola India and Magic Bus India Foundation held a rally in Ludhiana from the statue of late Chief Minister Beant Singh to the statue of Shaheed Bhagat Singh at Dana Mandi, Doraha. The rally was inaugurated by Lakhvir Singh Lakha, MLA from Payal, Ludhiana. The employees of Coca-Cola plants in Ludhiana along with employees and young leaders from Magic Bus India Foundation participated in the rally with full vigour. Present in the rally were Bant Singh Duburji, President, Doraha Municipal Committee and Rajinder Gaheer, Municipal Councillor, Doraha as well. The rally was undertaken to sensitize communities on the importance of cleanliness and waste management. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “Cleanliness is a quintessential form of discipline that one should never fail to follow in life. Considering the waste scenario in India, it is more important than ever to encourage cleanliness and waste management as a part of a healthy lifestyle. In alignment with the same, the Coca-Cola Company has a larger goal of creating a ‘World without Waste’. Our recent engagement towards launching Asia’s largest packaging waste management venture is in response to the growing concerns around waste disposal. We at Coca-Cola India feel privileged to help make ‘Swachhta Hi Seva’ a success and urge every person to play a significant role in creating a cleaner, greener and litter-free India.”