Closing ceremony of Cycle Pure Agarbathies presents Tiger Cup 2017 held at Bengaluru

Apart from spreading awareness, the initiative also recognized meritorious forest watcher S Naga, who had braved the odds to arrest notorious poacher Saravannan, alias Mari Veerappan, as the recipient of the prestigious Wildlife Service Award 2017.  Apart from being felicitated by India’s most consistent opening batsman K L Rahul, he will be given a cheque for Rs. One lakh in recognition of his service to wildlife protection in Malai Mahadeshwara wildlife range by Cycle Pure Agarbathies.

The Tiger Cup is an inter-school competition for Under 12, Under 14 and Under-16 category that leveraged the love for cricket and encouraged sustained efforts to protect tigers.  115 matches were played under the tournament with 52 teams.

The winners for each category were:

Speaking about the initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Cricket is a standout amongst the most-adored games in our nation. The affection for cricket among the fans starts at an extremely youthful age thus does the inward soul for reasonable improvement.”

He adds: “Blending the message of conservation of tigers, along with this tournament, envisioned to create motivation among youth to participate, and also make them aware of the necessity of ecosystem equilibrium. The tournament has been a platform to showcase the talent while addressing the issues of tiger endanger in wild. We congratulate the winners in each category and appreciate all the teams who have participated.”

Commenting on the initiative, Mr. Joseph Hoover, an eminent sports journalist who has been associated with the Tiger Cup from its inception, says, “Surely, the Tiger Cup was

conceptualized by former India batsman Sandeep Patil to motivate our forest guards and watchers, who like our soldiers, are our unsung heroes, to spread the word about wildlife conservation and Cycle Pure Agarbathies has added more value to it by carrying it forward effectively and successfully with the immense support. The initiative is a noble endeavour and for this I would like to congratulate the team behind it.”

Tiger Cup tournament was conducted in Bangalore in the month of April and May in 2016 where 103 matches were played at the Global Academy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road. In all, 56 teams participated in the under-12, under -14 and under -17. The objective of the initiative was solely to encourage the youth to assist the government, largely the forest department, to help conserve our forests and wildlife, especially the tiger.

As a step towards sustainable development, Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavours. It is the only agarbathi company in India to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company – the leading provider of carbon reduction solutions in the World.  

A champion of environment-friendly practices and packaging, the company has begun re-cycling of corrugated boxes at relevant units and ensures that they are used multiple times before being scraped. Further, the company shows utmost perfection in packaging the products with care and finesse. All the agarbathi products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. NR Group has also has established a waste management process to recycle packing material and agarbathi scrap.