Chhabra555 ties up with Franchise India for expansion

New Delhi: Chhabra555 - the gorgeous palace of Indian ethnic fashion at affordable prices today announced their partnership with Franchise India - Asia's largest integrated franchise solution company to further expand their footprint in India. As a part of this tie-up, Chhabra555 will open new franchisees in 5 states- Maharasthra, Rajasthan,  UP, Gujarat, Bihar to further accelerate their presence in India.

To start a Chhabra555 franchisee, one does not need too much capital. A minimum investment of Rs. 50 lacs will be required along with a 1000 sq ft area (stock and interiors). With a strong pan India presence, Chhabra 555 boasts of more than 60 stores today and still counting. Chhabra555 is a mass brand catering to the aspirational women of today depicting a unique sense of ethnic style which can be vividly seen through their collection. It offers unparalleled range of Sarees, Suits, Lehngas, Lachas and Bridal Apparel for gen-ext brides, mothers, daughters as well as grannies whose never-ending appetite for variety in colours and designs has sparked a virtual revolution in fashion retailing.

Sonya Chowhary, Director, Franchise India elaborated, "Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and Chhabra555 share the common vision of expanding by strengthening the supply chain and providing high quality fashionable garments at the most affordable prices directly to the consumers.”

Ashita Chhabra from Chhabra555 stated, "We believe that the tie-up with Franchise India is going to further help establish the presence of the brand in the Indian market. With their proven expertise in strategizing and implementing, we are sure to see rapid growth, scalability and profitability for the company in the coming months which we believe will take our brand to the next level."

About Chhabra 555

The genesis of Chhabra 555 dates back to 1954. Since then the small saree shop grew to become one of India's top wholesalers and retailers of Indian ethnic wear.

The product line includes the entire gamut of Indian ethnic wear for women including sarees, suit dupattas, lehangas and fabrics. It follows the tradition of providing distinctive products at the most reasonable prices by maintaining the same fixed Chandni Chowk rates at all its retail showrooms across the country. This is an attribute which no one else offers in the market and it is possible only because it employs villagers in rural India and sell products directly to people in the cities.

It is searching for strong business partners as Master Franchisees for expansion in Maharasthra, Gujarat, Rajasthan, UP & Bihar to grow the brand and business to greater heights.

About Franchise India

Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Business Brokerage.  Franchise India has helped over thousand of brands in their channel expansion plans through franchising, dealership, distributorship and in turn has assisted over hundred thousand investors in advising them with right business fit. The company has worked with several major corporate houses and brands over these years like, Aditya Birla Group, Mahindra Group, Reliance, Tata, Videocon, Gitanjali, Levis, JK Tyres, Lakme, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Sarovar Hotels, Next, Madura Garments,ITC Wills Lifesyle, Nokia, Coffee Bean Tea Leaf, , Skechers to name a few, through media, advisory and brokerage.

Franchise India has created its own niche as the pioneers of franchise industry.