CHARACTER, POWER, STYLE: Royal Enfield Thunderbird 500 redefines highway cruising

Ludhiana, November 4, 2012:Highway cruising gets a new definition with the launch of the Royal Enfield Thunderbird 500 today. Perhaps one of the most anticipated models from the Royal Enfield stable, Thunderbird 500 is poised to enhance the pleasure of leisure motorcycling amongst the touring enthusiasts. Combining distinctive “black” styling with a powerful 500cc Unit Construction Engine, 27.2 bhp poweroutput being fed through an electronic fuel injection system and 41.3 Nm torque built in for very accessible power- the Thunderbird 500 makes a distinct statement on the Indian roads.

According to Shaji Koshy, Senior VP, Sales and Marketing, Royal Enfield said, “When we launched Thunderbird in 2002, it was a one-of-its kind motorcycle on the Indian roads that redefined the cruiser segment. Over the years, the Thunderbird brand has built its own cult following amongst Royal Enfield customers, as a comfortable touring motorcycle. Today, with the launch of the Thunderbird 500 with its unique 360-degree design language and its higher powered engine that has our signature flat torque curve, Royal Enfield has again upped the ante in leisure motorcycling. With touring enthusiasts forming the core of our customer base, the Thunderbird 500 gives them more power, comfort and style for long-distance riding. To complete the Royal Enfield range of highway cruisers, today we are also launching the all new Thunderbird 350 that rides on the same design principle as that of the Thunderbird 500.”

“Royal Enfield has set its sights firmly on delivering traditionally progressive motorcycles around the world. We listened very closely to the needs of highway cruisers in India and designed a motorcycle that is extremely suitable for long distance riding with its range, ergonomics, looks, excellent braking, night riding visibility, luggage carriage capability, even clothing and accessories”, he further added.

Speaking about Royal Enfield’s performance in the region, Shaji Koshy said, “Royal Enfield has been steady in this region. This year our sales have already grown by 25% over 2011. We had 25 dealers in 2010 in Punjab & Chandigarh but to keep up with the growing demand we now have 30 dealerships.”