CEAT launches second edition of successful Monsoon Smart Campaign

Ludhiana, June 22, 2014: Leading Indian tyre manufacturer, CEAT Ltd, will see itself continue its strong focus on quality and marketing in FY 2014-15. This quarter, CEAT has launched the second edition of the successful “Monsoon Smart Campaign”. The 360 degree campaign will address the issue of road safety for motorists with initiatives that allow commuters to be better prepared for the Monsoon.

Nitish Bajaj, Vice President Marketing said “The campaign will follow last quarter’s successful Nimbu Mirchi campaign which had included a new actor Irrfan Khan-starrer TVC to promote tyre safety. The strategy here was in sync with the company’s communication being led by strong consumer insight; it rebuked superstitious belief of people out of their anxiety for safe journey”.

Being a company that has strong presence in over 100 countries globally, CEAT can boost of a capacity of over 700 tonnes per day. CEAT marks the highest exports from India in truck, OTR and LCV categories. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability. Ensuring deployment of the best processes and practices coupled with the facilities equipped with resources that allowing R&D efforts to fruition has enabled CEAT to have a cutting edge over its competition Bajaj added.