Castrol - Cling Onto the Cup | Performance partner of ICC
Author(s): City Air NewsA related photograph. Castrol, the official performance partner of the ICC, gave a chance to all the cricket fans to support their favourite team in a unique and innovative way though their recently launched campaign....
Castrol, the official performance partner of the ICC, gave a chance to all the cricket fans to support their favourite team in a unique and innovative way though their recently launched campaign.
Through the use of technology, Castrol exhibited the Indian festival of colours on the LED boards surrounding the ground during India’s match against West Indies through painted pictures of Indian cricket fans.
The fans uploaded their pictures by logging onto g.co/cricketfacepaint with #paintindia and #clingontothecup hashtag to show their support for the Indian Cricket team.
The cricket frenzy celebrities like John Abraham, Sanjay Manjrekar and Gaurav Kapoor also showed their support for the team through Castrol Activ ‘Cling Onto the Cup’ campaign.
Date:
Monday, March 9, 2015