Campaign encourages consumers to install residential solar rooftop solutions

Tata Power Solar launches #PledgeForSolar, a remarkable campaign to endorse sustainable energy solutions

Ludhiana: Tata Power Solar, India's largest solar energy company, and Tata Power's wholly-owned subsidiary has launched its #PleadgeForSolar campaign today. This campaign encourages consumers to install the residential solar rooftop solutions and utilize the natural resource which is available in abundance. This significant initiative inspires to adopt sustainable resources for the energy requirements of the consumers. The campaign #PledgeForSolar was flagged off amidst senior dignitaries from the government along with other key decision-makers from the corporate industry.

The campaign has witnessed a successful launch in 47 cities across the country and expected to cover 53additional cities in the coming months with the intent to promote solar energy, as the installation is expected to save up to Rs. 50,000 per 5kW per year.

To create a native connection, Tata Power Solar is organizing various activities like Marketing Van activation for the residents to engage and inform them on the benefits of adopting solar energy. Creating awareness on the importance of renewable energy, #PledgeForSolar motivates the people of the country to move towards solar energy usage.

This campaign reassures Tata Power Solar’s expertise on developing strong consumer relationships by providing best – in – class quality products, world-class customized solutions, and extensive service support that have helped in exceeding customer satisfaction. A votary of reducing carbon footprint, Tata Power Solar’s residential rooftop solution decreases the use of diesel generators, hence leading to more fuel savings. The company already has a robust 150+ sales and service channel partners across India, which provides its valuable consumers with financing options.

Commenting on the initiative, Mr. Praveer Sinha, MD & CEO, Tata Power, said, “This new campaign #PledgeForSolar will encourage the consumer to move towards cleaner and greener solution. We are delighted to offer solar rooftop to generate easy and cost effective electricity to our customers across country. We urge all our customers of Punjabto take full benefit of this service.”

Speaking on the occasion, Mr. Ashish Khanna, MD & CEO, Tata Power Solar and President, Tata Power (Renewables), said, “With this new phase of campaign #PledgeForSolar, we endeavour to provide knowledge of commercial benefits as well as quality aspects of solar rooftop installation to our residential consumers. We are hopeful that this initiative and our cost-effective rooftop solutions will further help consumers to conserve energy and save in power costs. This will also help us in achieving our company’s objective of sustaining position No. 1 rooftop player in India.”

The chief guest on the occasion were assistant directors of MSME-DI, Ludhiana. In their address, they spoke about benefits of solar power. They said it was pollution-free.