BKT MAKES ITS DEBUT AT AUTOMECHANIKA 2018

Chandigarh, September 20, 2018: BKT is ready to make its debut at Automechanika in Frankfurt, the world’s leading trade fair for the automotive service industry. It is a first that aims at making their mark right from the beginning. Indeed, it will be impossible to overlook the mega dumper and the huge tractor made of plexiglass. These extraordinary examples of outstanding engineering skills are displayed at the Indian multinational group’s booth along with top-of-the-range tires that are representative for the several Off-Highway segments and lineups.

Being an exhibitor at this 25th edition of the tradeshow is both a first and a tradition, since for the first time the REIFEN trade fair all around tires, previously known from Essen, will be held as co-located show alongside the automotive event par excellence. BKT’s presence at Reifen has indeed been a traditional appointment for the company that has been looking for new business and public opportunities ever since, and that is definitely not going to miss this new combination.

“Automechanika in Frankfurt means the untold new challenge for us,” Ms. Lucia Salmaso, MD of BKT Europe states. - “We are fully aware of taking part in a big and prestigious platform having a strong appeal to an international audience. We deeply hope that this collocation within such a significant frame will provide us with the opportunity to meet and have a dialogue with a new kind of public in view of growing the business and of spotting both opportunities and space for growth. As always and everywhere, we are taking our style in terms of trade show appearances to Frankfurt and are confident to make our mark - as it usually happens.”