Bharti Retail Launches “Freedom from Inflation” Campaign


Amritsar/Jalandhar, August 11-: easyday and easyday Market stores, owned and operated by Bharti Retail, have launched a ‘freedom from inflation’ campaign from July 28 to August 15.

According to a release here today, during the campaign, customers are availing a wide range of quality products at low competitive prices that are enabling them to save money and live better.  Additionally, there are attractive deals and offers available on a wide variety of products.


Bharti Retail conducted a survey of customers regarding the most pressing concern in India today, which included inflation, poverty, corruption and pollution. The survey revealed that 46% of Indians were dissatisfied with high prices, 29% were against corruption and 13% were disappointed with the prevailing poverty situation. Pollution was quoted by 12% of the respondents as a matter of concern.

Since inflation has been cited as the most concerning factor , easyday and easyday Market stores across India are providing exciting offers across categories like electronic appliances, apparel, linen and bedding, cutlery sets, personal care items and other things.

Speaking about the promotional campaign, Mitchell Slape, Chief Operating Officer, Bharti Retail, said, “Freedom from Inflation” campaign at easyday and easyday Market stores will help people fight inflation in these times of rising prices by providing quality merchandise at great prices.  This initiative aligns with our mission of ‘Har Din Sabse Kam Daam Guaranteed’, to help our customers live better and be the store of the community.

Some of the exciting offers at the easyday and easyday Market stores includes Bombay Dyeing bed sheets at 50% off, men’s formal shirts at 40% off, Melamine dinner sets at a 50% discount, Britannia Nutrichoice Digestive 250 gm for Rs 29 (MRP 45), Intex LCD TV priced at Rs. 16490 plus freebies worth Rs.3990 with it.

Saturday, August 11, 2012