Being Human makes its debut in Varanasi and Jalandhar
Author(s): City Air NewsOne of the stores of Being Human. New Delhi, November 5, 2015: Being Human, the clothing line with a heart has recently added 2 stores to their portfolio in Varanasi at JHV Mall and Curo High Street in Jalandhar...
cityairnews
Nov 5, 2015 12:30
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One of the stores of Being Human.
New Delhi, November 5, 2015: Being Human, the clothing line with a heart has recently added 2 stores to their portfolio in Varanasi at JHV Mall and Curo High Street in Jalandhar under their global licensing partner Mandhana Industries Ltd.
The venture was put forth with a vision to broaden its foot print across the length and breadth of India. With this launch, Being Human has 17 franchise stores and 25 company stores. With their aggressive expansion strategy the brand has launched stores in cities like Hyderabad, Mohali, Jaipur, Kolhapur, Lucknow, Rajkot, Kota this year. The new stores in Varanasi and Jalandhar are spread across1000sqft and 1300 sqft respectively and are designed with complete innovation and creativity to attract the customers with its wide assortment of apparel and accessories for men and women. The store décor exhibits warm and earthy vibes with the lights adding glamour element to the displayed collection.
Being Human, the fast moving brand is known for its close connect with charity, where the royalties from the brand support the education and healthcare initiatives of Being Human – The Salman Khan Foundation. Being Human’s first store in Varanasi and Jalandhar showcases the entire Autumn Winter 15 collection for men and women in the brand’s signature style.The Autumn Winter 15 collection consists of fabric and styling patterns inspired byinternational fashion trends with more style options in trending categories such as Joggers, Leather Jackets, Shirts and Leggings. The entire collection of Being Human has a sporty, chic, casual and a clean look with a lot of layering options.
Laying emphasis on expanding through franchise model, Kunal Mehta, VP – Marketing and Business Development, Being Human Clothing said, “The brand has completed three years and in such a short span of time it has opened 41 exclusive stores in the country. We are always looking at being accessible to more and more people in this country for the love and affection the brand is getting. Focusing on franchise model as the medium to expand the reach of the brand has helped us to cover newer geographies in such a short time. Launching stores in two new cities is definitely a step ahead and will be soon entering cities such as Kolkata, Noida, Allahabad, Aurangabad, Bhilwara, Aligarh, Bhatinda and Vijaywadathis year.”
Being Human has presence in more than 15 countries and selling in approximately 460 Point-of-Sales. In India it is available in Ahmedabad, Ambala, Amritsar, Bangalore, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jaipur, Kanpur, Kochi, Kolhapur, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Pune, Rajkot, Surat, Thane, Udaipur, Vadodaraand in Nepal.
Date:
Thursday, November 5, 2015
