Arttd'inox blends traditional artistry with contemporary finesse at India Crafts Week 2019

Arttd’inox, India’s leading home-fashion brand in stainless steel and a household name renowned for its unconventional craftworks displayed its wide range of products and designs at India Crafts Week 2019. One of the largest platforms for craft enthusiasts hosted its latest edition at GMR Aerocity from 4th – 8th December in New Delhi, attracting patrons from all across the country. Blending craft and artworks in every design, Arttd’inox flaunted contemporary approach towards its craft in stainless steel and presented a wide range of home decor, lifestyle, and furniture. It displayed a true example of design meeting craftsmanship, leading to aesthetic ingenuity.

The quest for perfection is intrinsically linked to the philosophy of Arttd'inox, following which the brand took center stage with its differentiated range of products, artistically designed by local karigars and artisans. With a collage of traditional karigars expressing their artistry with different techniques like Chitta, hammering, engraving and casting, Arttd'inox produces bonafide art, while their competence and conformance to guiding principles ensure a touch of humanity to every masterpiece they worked on.

Founded by Mrs. Deepikaa Jindal, the brand has been winning hearts with the perfect blend of contemporary with traditional Indian expressions of artistry from over 15 years. A true supporter of ‘Make in India’, the brand not only showcases Indian art and expressions but also provides an opportunity to home-grown talent. This further fortifies its commitment to its local community making it the frontrunner in artistic space.

Looking ahead to the occasion, Mrs. Deepikaa Jindal, Creative Director and Managing Director, JSL Lifestyle Limited, said: "Craftsmanship lies at the heart of Arttd'inox, we are celebrating this spirit by by narrating the story of our artisans enhancing the real “art”. Turning stainless steel into a work of art requires methodical genius, and our team of karigars has embellished every product in the range exceptionally, simultaneously manifesting the soul of the country in the collection. We aim to ride this wave of artistry and deliver our craftsmanship to our patrons."

With a comprehensive product portfolio, Arttd'inox has now touched diverse corners of the country with its exclusive range, catering to their creative side and pampering the artisan in them.

Speaking about the event Mr. Mandeep Singh, CEO and Executive Director, JSL Lifestyle added, "Being the pioneers of stainless steel in the country, Arttd'inox is all about putting the best foot forward and taking its age-old culture along that serves as an inspiration to our work, and while keeping art enthusiasts at the centre of our universe. We have lined up what I believe is an ethereal product range, and we are thrilled about the idea of satiating the cravings of art-lovers from across the country."

Extending a fascinating range for every generation and presenting an ideal amalgamation of innovation and technique, Arttd’inox is entrancing every eye at the event as it evoked the art-enthusiasts in them. Stirring the aesthetic sense of the patrons, the brand is all about exhibiting its range in style along with making it environmentally-safe and sustainable.

Organised by Craft Village, the event is considered as the largest platform to unite local artisans, brands, entrepreneurs, designers and national award winners to exhibit their crafts. The event also presented knowledge seminars, traditional music and folk, classical and tribal dance performances to mesmerize the audience.