American burger chain Burger King arrives in Amritsar
Author(s): City Air NewsA related photograph. Amritsar, December 30, 2015: Burger King, the American burger chain is all set to launch its first store in Amritsar on 31st December 2015 at Novelty Mall, Novelty Chowk at Lawrence Road. With...
cityairnews
Dec 30, 2015 12:30
0
A related photograph.
Amritsar, December 30, 2015: Burger King, the American burger chain is all set to launch its first store in Amritsar on 31st December 2015 at Novelty Mall, Novelty Chowk at Lawrence Road. With the opening of this outlet, Burger King will now operate six restaurants in Punjab with outlets at Chandigarh, Ludhiana, Jalandhar, Amritsar and Zirakpur.
Commenting on the launch, Mr Rajeev Varman, CEO, Burger King India said,‘We have been receiving an overwhelming response from Punjab and we look forward to serving our much loved burgers especially our signature –WHOPPER to our guests at Amritsar.
He added "India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India. We have 6 vegetarian patties made from entirely different base materials, six options in chicken and one with mutton. The vegetarian and non-vegetarian mix of products is 50:50. We did a complete tour of several cities with a senior team, in places like Chennai, Ahmedabad, Amritsar, and Lucknow down streets. We started the product development process from scratch — we did not carry products from abroad but carried concepts and the cooking platform and ethos that Burger King is known for."
Date:
Wednesday, December 30, 2015
