Chandigarh, May 21, 2013: Ambadi, a part of the Chennai based Rs 22,000 crores Murugappa group, launched its range of European rugs at Indian prices in Chandigarh at Gopi Iron Store, on Tuesday.
After a successful launch in Delhi and NCR in October 2012, the group is ready to penetrate home furnishing markets in tier-2 cities of Northern India.
Starting from Chandigarh today, ‘Ambadi’ will soon roll-out their range in the leading home furnishing stores of Jalandhar, Amritsar and Ludhiana.
Speaking on the occasion, Vishy Shenoy, Vice President and Business Head at Ambadi said, “We received huge appreciation from our customers in Delhi and NCR. Based on the feedback from consumers and the retailers, we have enhanced the product portfolio with new designs, new sizes and newer products. With this backing we are now venturing into the other cities in the North of India – Punjab, Haryana, Rajasthan, UP West and Jammu & Kashmir in a month’s time. We had a great customer response in Delhi and NCR and expect the same in these cities.”
“We have aggressive expansion plans throughout India. Once Ambadi configure its setup in North India, it’ll look at the other parts of the country. We will also soon reach out to consumers across the country through e-commerce route, with the added facility of free delivery at the consumer’s door-step,” he added.
Ambadi rugs come with unique product features like – No Shedding which minimises the maintenance of rugs. It is water repellent, anti-static and anti-microbial and is very easy to clean.
Emphasising on the range, Vishy said, “We plan to introduce the best of designs from the Mcthree collection that was appreciated at the Global rug fair – Domotex, Hannover in January. We continue to offer the Indian consumer the latest European designs at Indian prices. These rugs are the very rugs that are a rage at the high street retailers in Europe. They have been introduced in the Indian market simultaneously as they were launched in the European markets”.
Established in 1978, Ambadi is the first in the industry to be awarded the ISO-9001:2000 certification by U.L., USA and the SA 8000 certification. It has ‘Oeko-Tex’ certification for polyester rugs and is also accredited by Woolmark and Rugmark for following their standards. Since 1978, Ambadi has been servicing leading European and US retail brands with its exquisite products created by merging its traditional skills and modern designs. Ambadi exports to over 22 countries like USA, Germany, UK, Italy etc. Ambadi has brought its range of European rugs in collaboration with Mc Three Carpets of Belgium.