With new trends and styles setting in, the Indian attire is losing its sheen in the corporate wear. People shy away from wearing Indian wear in office. There is a steady decline in women voluntarily choosing to wear sarees and men to wear kurta’s as a way to power dress. Most people today opt for business suits to feel at par with the overall concept of power dressing.
JD Institute of Fashion Technology is the first institute to take responsibility and encourage its people to sport Indian wear with full élan. Keeping this in mind, JD Institute of Fashion technology, spread across 21 states of India with 30 different centres’ is taking a pledge this Republic Day to be dressed in the Indian attire once a week for the whole year.
In order to keep alive the feeling of patriotism and keep intact the culture of our nation, this pledge has been taken, says RC Dalal, Executive Director, JD Institute of Fashion Technology. While we already train more than 5000 students all across the nation to think creatively and start a fashion trend every year, it will be nice to look back into our own culture and tradition and look at rich textile heritage for not only selling but also to wear the same in various areas of power, he adds.
It will be worthwhile to see designers to wear Indian clothing on ramp when they enter the International Fashion Weeks. It will inspire the whole nation to respect our own dressing and make it as powerful.
While politicians always wear Indian clothing to be more acceptable amongst the people all across the nation, it was worthwhile to see Narendra Modi, Prime Minister to give a new version to working kurtas during various rally’s and public meeting during the election.
This may have started at an institute but we intend to make this into a movement!
Saturday, January 24, 2015