Chandigarh : India's No. 1 radio network with 45 stations has its Chandigarh Station ring in this Christmas season with ‘Big Secret Santa’, which invited listeners to get registered by nominating their dear ones to whom they wanted to send the gifts this Christmas. The celebrations also saw Cricketer Virender Sehwag & Actress Jacqueline Fernandez sharing interesting festive notes with Station RJ’s nationally as the brand ambassadors of ‘Big Secret Santa’.
92.7 Big FM has put together a well tailored programming mix to excite listeners and seek high participation, while offering Tricity residents a well customized programming mix coupled with tons of action on ground that will ensure listeners celebrate the season with much fun and frolic. In its unique way of spreading love by airing warm Christmas greetings to the listeners ‘Big Secret Santa’ spread the message of love and forgiveness & roamed about the city & its surroundings and distributed cakes and gifts.
Wherever the activity took place, people were seen excited and happy, on receiving surprise gifts from ‘Big Secret Santa’. Listeners were gung ho by their links being put on air. The participants were in for a delight as RJ’s paid them a surprise visit wherein they spent quality time with the listeners, meeting their friends and relatives and playing exciting contests with them. The excitement was palpable across the city through LIVE broadcasts from the listeners' houses which further added to the excitement of the festival. Christmas carols, hollies, plum cakes, balloons and special gifts made this day memorable for the residents of the region.
Highlighting on the concept of this festive special, Gaurav Mahajan Regional Head - Marketing, 92.7 Big FM said, "Be it through our music, out-of-the-box content innovations or exciting festive specials, we are committed to deliver an unparallel experience for the perceptive listeners! We greatly cherish the special bond we share with them and express gratitude towards them for their fervor and awe-inspiring support! I, along with the team at BIG FM, wish our dear listeners a Merry Christmas".
Wishing the listeners a merry and peaceful Christmas, Tanya Kaushal, Cluster Head, BIG 92.7 FM- said, Our station has always been the true reflection of the City's vibe and it is no different this Christmas. Given the current mood of the City, we introduced the property Big Secret Santa to celebrate the spirit of the City. To all listners, BIG 92.7 FM extends its best wishes for a peaceful Christmas.