From premium and trendy fashion to premium cosmetics, Zapyle takes another leap by launching FACE Stockholm

The Swedish cosmetic brand is exploring the makeup market of India for the first time online with Zapyle
Bangalore: After getting access to luxury, premium and high street fashion all on one website, fashion lovers are screaming for more. Witnessing the growing purchasing power and rising beauty concerns of every fashionista, Zapyle, the premium and luxury destination that’s making designer wear and international brands both affordable and accessible, is making its much-awaited debut in the makeup segment. The one-stop online solution to all things fashion has exclusively launched Swedish cosmetic brand FACE Stockholm on its platform for the first time in India. Users can now take their pick from its wide range of makeup products including blushes, eyeliners, lipsticks, lip glosses, lip liners, concealers, foundation, concealer, contouring, face primers, highlighters, mascara, nail care, brushes and much more.
India has numerous online platforms offering popular luxury shopping options in categories of bags, clothes, footwear, face care and skincare. In fact, the demand for such products is more online than offline due to the easy accessibility and affordability factor. However, when it comes to luxury and premium branded cosmetics and makeup ranges, buying offline has so far been the much-preferred option. However, when it comes to a trusted platform offering the best of makeup, fashion lovers are open to shopping for premium cosmetic products online. Thus, Zapyle is making a grand entry to this segment launching premium makeup products, keeping the price range affordable between INR 1200 and INR 2500.
Commenting on this model, Zapyle CEO and Founder, Rashi Menda, stated, “We are finally in that era where Indian consumers are transforming into enthusiastic buyers of luxury brands, driven by their ever-increasing disposable incomes. While we are already catering to millions of Indian women’s desire for indulging in premium and luxury fashion, we observed our current female audience between the age group of 18 and 24 followed by 25 and 34, is also highly interested in a premium makeup option which is not available in India.”
With an estimated value of 950 million dollars and a growth rate of 18.6%, the retail beauty and cosmetics market in India is expected to reach 2.68 billion dollars in 2020. In fact, it is growing at the rate of 15 - 20%, twice as fast as US or European markets. Witnessing this fast-paced growth and the willingness to invest in beauty and personal care to obtain the desired results, international premium and luxe brands like FACE Stockholm are coming on board with India’s top online platforms. Although the newly launched makeup range will not be available on discounted prices on Zapyle, this will not deter the marketplace from claiming a strong revenue churn.