Online-Offline Mix Reaps Success; B2Badda Opening Series of Experience Zones Pan-India

Gurgaon, July 21, 2017: Less than a month ago, B2BAdda opened its first experience zone in Karol Bagh, Gaffar market - the electronic wholesale hub of Delhi. The idea was to guide the retailers on how to join the Digital India movement and upgrade to the e-Distribution marketplace.

With the plan in place and promising results visible, the startup spread wings and inaugurated its second store in Jaipur within two weeks of the Delhi store launch. The strategy remained the same - Grab a spot right in the heart of the wholesale market of the city, get the attention of the retailers all around, encourage them to try the e-Bazaar, and impress them with the ease and deals on offer. The Jaipur launch was soon followed by a store opening in Khwaja Plaza, the wholesale electronic hub of Mumbai, on July 14.

Hyderabad is the latest city on the map of B2Badda. The startup opens its Experience Zone in the tech town today in Sultan Bazar, Koti, and expects promising results from the Hyderabad market and towns in its vicinity.

Excited with the results, founder Yogesh Bhatia says, “We believe in approaching business at the grassroot. We like to be where our buyer is, hear what he exactly wants, and understand what troubles him. No matter how successful your social media strategy is, ultimately it is the customer and the business that matters. Devices and connectivity might have reached the masses, but the desired impact is still missing. To make the bulk-buyers shed their inhibitions and have a test-drive of the system, we are reaching out to them by way of our experience zones.”

The first four Experience Zones will be followed by 12 more stores in various metros of India. After the Hyderabad store opening, Bangalore (SP Road), Chennai (Richi Street), Cochin (Penta Menka), Ludhiana (Gur Mandi), Bhopal, Lucknow (Ganj Bazar), Kolkata (Chandni Market), Vijaywada, Raipur and Patna are to follow soon.