Myntra clocks Rs.5 crores within the first five minutes of EORS

Bengaluru, June 25, 2017: The 6th edition of Myntra’s End of Reason Sale opened at 12 AM on June 24 to a record-breaking start with revenues of ?5 crores within the first five minutes. About 1.6 lakh customers with VIP slots to the sale, placed over 2lakh orders in the 4 hour shopping window provided to them before the actual start of the sale.
Key Highlights of Day 1
3million app downloads before opening of sale
17million products wishlisted during the period
7.5lakh orders placed
Sportscategory dominating the sale with25%
Speaking on the occasion, Ananth Narayanan, CEO, Myntra – Jabong,said,“The sixth edition of EORS has witnessed phenomenal response from both existing and new users with traffic to the platform rising by 243% over baseline days. We saw over 6 lakh customers place 7.5 Lakh orders on Day 1 with Myntra Shopping Groups accounting for 25% of the revenues. Our private brand Roadster has been trending at the top position today.”
A quick look into the products ordered on the first day of the sale reveals that a majority of men shopped for men’s casual while women opted for western wear. As of now sports is the highest selling category in EORS followed by Men's Casual and Women's Western Wear.
Customers can look forward to new mystery offers in the evenings over the next two days of EORS.