Home Maker To Decision Maker

Not long ago, most working women were mere signatories to invest products chosen by their father or husband. But with the changing scenario money management by women has been influenced by various factors like increased awareness spread by financial product companies through advertisements and other initiatives. Internet has also aided women with their investment as it allows them to research about the profitable schemes fit for them. Many men would say they rule the roost when it comes to handling finances. However, their wives may give them a sideways look before saying who they think really runs the household funds.

Every man knows that a home is made by a woman and so it is also well know by the developers. Today’s Indian women certainly have the ability and confidence to craft their own lives and are very much able to fulfill their dreams of owning a home regardless of whether they are married or not.

Women have always played a crucial role in beautifying and maintaining homes, irrespective of whether it is owned or rented. However the report brings to the fore the growing role of women in home purchase and rent decisions, with over 30% women emerging as the lead decision makers in their families, followed by 50% women who take joint decisions with other family members. Decision Patterns: From cost negotiation to direct engagement with owners, women lead the way A closer look at decision making patterns with respect to buying homes indicates that women are leading decisions pertaining to final price of property ownership and with the owners as well as leading and coordinating rent and deposit amounts, convenience of payments, while in rented accommodation women are today directly engaging.

According to Ajay Khetarpal, CMD, Sunhill Homes PVT LTD., “around 30% of the property buyers in the urban area are now women, and over the coming years, this figure is lightly to increase. The portion in rural area however has not changed much and purchase of property by women remains low.”

According to Nielson, nearly 80% of men decides on how and where to park their money. Though the percentage of working women managing finance started at a low rate but it has seen a steady rise from 37% in 2013 to 41% in 2014 and now to 52% in 2015. According to current static women buyers constitute about 15% of total buyer. In absolute term between 2006 and 2015, the numbers of women buyer have almost increased three fold from 1,185 in 2006 to 2,776 in 2016.

"Women referred as ‘Lady of House’ has always been a major influence in ‘home’ buying scenario where as investment decisions & financial matters majorly depend upon male counterpart. In the current evolving society, women emancipation is resulting in more and more as they taking up jobs and leading independent lives. This has resulted in the fact that more women now days want to own their own house. Real Estate sector is accepting the change and is finally picking up to woo the female buyers. We are not only committed to provide them quality housing rather we look forward to providing them a space where they can enjoy a healthy and luxurious lifestyle." Rajesh K Gouri, Vice President, Homestead.

The raising trend proves that women no longer blindly sign the dotted line- they think and then decide on the financial scheme before subscribing to it. So from today onwards if you are having a healthy discussion on properties or estates, you should keep in mind to involve the female members of family.