GSK CONSUMER HEALTHCARE LAUNCHES SENSODYNE DEEP CLEAN

Provides advanced cleaning and lasting freshness for sensitive teeth

Bangalore,June 21, 2017: GSK Consumer Healthcare introduces Sensodyne Deep Clean, a new toothpaste engineered to provide sensitivity relief, advanced cleaning, and lasting freshness all in one tooth paste.

Sensodyne Deep Clean’s foam boost technology and dual cleaning silica system not only provides advanced cleaning that helps removes plaque and stains from teeth but also provides dual burst of cooling peppermint mentholic flavour that provides lasting freshness. All this in addition to the clinically proven protection from sensitivity that Sensodyne offers.

To drive experiential sampling, Sensodyne has partnered airlines, Rajdhani trains and business hotels and aims to reach to around 1 Mn consumers.

Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavored to innovate their products keeping consumer needs in mind. Sensodyne Deep Clean not only addresses tooth sensitivity but also offers consumers the cleaning and freshness benefits. Being a consumer preferred and expert-endorsed brand globally, we are confident that this variant will be well received by our consumers.”