FMCG Major Innovative Foods makers of brand Sumeru appoints IFIM alumus Mithun Appaiah as CEO

Mithun looks forward to taking Sumeru foods to leap frog in India and international markets
Mumbai, September 20, 2017: India’s leading frozen foods brand Sumeru, under Innovative Foods Ltd, has appointed Mithun Appaiah as the Chief Executive Officer of India and International Operations. In his new role, Appaiah will lead the company to new avenues of growth and expansion. He holds a PGDM in Business Administration and Management from IFIM Business School, Bangalore and was the topper in marketing.
An FMCG expert in Food and Beverage industry, Mithun Appaiah has an rich experience spanning across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce and start-up acceleration.
He has also worked with Nestle India Ltd. handling urban and rural markets with an aim to build the rural market footprint and expand distribution to feeder towns. He has played an instrumental role in creating progressive and profitable business for brands such as Britannia, UB Group and Seagrams.

In his last assignment, he was the Vice President with ID foods which saw disruptive growths under his leadership. Under his watch the revenues, retail footprint tripled in 2 years. He also pioneered retail expansion, Marketing, digital initiatives, new channel development,R&D as well as many disruptive first in the industry concepts.
Commenting on his new role as CEO, Mr. Mithun Appaiah said, “Sumeru is a trusted name and consumers love the consistent quality that it delivers. Our focus will be on bringing innovative products to Indian and global consumers and take the Sumeru experience deeper into the existing markets which are presently untapped. Our endeavor would be to get to the ‘center of the plate ‘and be part of every wholesome meal.”
Appaiah has won several awards for excellence in Nestle, Britannia and UB group. He also mentors aspiring business managers as well as a few startups in the consumer space.