Fabelle redefines the meaning of customised luxury, creates chocolate history by taking personalization to the next level

Chennai: Fabelle, the luxury chocolate brand from ITC Foods continues to generate ripples with their innovative approach of engaging consumers. Taking personalized chocolate experiences to the next level; Fabelle has launched their ‘As You Name It’ campaign. An extension of their premium offering - ‘As You Like It’ personalised chocolate cups, Fabelle’s ‘As You Name It’ campaign creates chocolate history by giving chocolate lovers a chance to create their unique chocolate cup and also name it after themselves as well.

According to Mr.Hemant Malik, Divisional Chief Executive, ITC Foods Division About ITC Foods – “An enhanced level of inclusivity is what defines a memorable luxury experience –the more the involvement, the more enriching the experience becomes. With the unique ‘As You Name It’ campaign, Fabelle creates a befitting opportunity that ensures an unparalleled chocolate experience. Disruptive strategies and an innovative thought process is what defines Fabelle and provides inspiration to continuously strive towards delivering an exemplary chocolate experience.”

Personalization is the highest code of luxury and what makes the brand a leader in the luxury chocolate industry is that it presents a participative & an immersive experience to the discerning Indian consumer. Fabelle has truly redefined the art of personalized, luxury chocolates in India by presenting a unique multi sensorial experience.