DJ Sake of Bass from Mumbai wins UMM Circuit 2.0 Finale

Bangalore, October 9, 2017: The Italian fashion brand UMM (Underground Music Movement), from the house of Future Lifestyle Fashions, on a starry night witnessed outstanding performances and high-intensity music by DJs competing in the finale, chose DJ Sake of Bass as the winner of UMM Circuit 2.0, India’s biggest Next-Gen DJ hunt.

The finale saw the regional winners of Pune, Hyderabad, Mumbai, Kolkata and Bangalore go head-to-head for a shot at the title. The participants were mentored by Candice, Kan I, Nawed Khan, Skip and Rohit Barker in each of these cities respectively. The atmosphere was electric and the audience was lost in the music of grand finale jury Jewelz & Sparks along with Rohit Barker and in the opening act of Dual Vibes.

UMM Circuit 2.0 gave a platform to upcoming DJs from across India. The regional finalists were chosen based on the number of votes they received and the jury’s opinion. Regional winners from each city battled it out at the Grand Finale on 7th October 2017 at JW Marriott Bangalore.

Commenting on the initiative, Beena Noronha, Brand Manager - UMM, FLFL Brands, Future Lifestyle Fashions Limited, said, “We are overwhelmed by the response received from the second edition of UMM Circuit. With each such event, our brand value is becoming stronger. The event served more than one purpose, manifesting music through fashion and also giving a platform to the aspiring DJs to showcase their skills and get mentored by some of the most-renowned DJs in India. We would also like to take this opportunity to wish DJ Sake of Bass, the winner of this season, all the best for his future endeavours.”
Staying true to the brand’s promise of promoting music through fashion, the popular Italian brand UMM from the house of Future Lifestyle Fashions, brought to India an exciting multi-city DJ hunt called the UMM Circuit 2.0. The second edition of the biggest DJ hunt was a much bigger event after the UMM Circuit which started last year.

With the vision to identify India's next-gen EDM artistes by elevating the category of underground music and promoting its cool and quirky quotient through the UMM Circuit, the brand has successfully recognised India’s next-gen DJ talent. UMM Circuit 2.0 received 782 entries (double of last year) and 40,000 + votes inviting people.