Big win for Scullers, Jealous 21 and Urbana at CMO Asia 2017

Mumbai, September 19, 2017: The eight edition of the ‘CMO Asia Awards hosted at Le Meridian Singapore, salutes the most innovative campaigns in the highly competitive and dynamic mainline, digital and social media arena.

Scullers, Jealous 21 and Urbana from the house of Future Lifestyle Fashions Limited (FLFL), recently bagged three prestigious awards at the 8th edition of CMO Asia Awards under the categories of Marketing Campaign of the Year, Best Facebook Campaign and Best Social Media Integrated Campaign respectively.

Scullers “Chinos for India” campaign called out all the chino wearers from across the nations, to donate their old trousers for a brand new Cuban Chinos for just Rs 999. In association Goonj, a reputed NGO, the brand aimed to distribute the trousers that were collected to families in need across the country. Through this campaign Scullers distributed 10,000 trousers to families in need and sold 10,000 brand new Cuban Chinos. The integrated campaign that blended online and offline marketing, received positive response from all over the country making it a Best Marketing Campaign of the year at CMO Asia Awards.
Jealous 21’s “Free Jeans Day” that was awarded as the Best Facebook Campaign, conducted an unique drive that received tremendous response from the target audience on the social media platform. The campaign attracted long queues of target audience in front of the stores. The campaign was a perfect case study for an omni-channel marketing strategy, where customers were holistically engaged in both online and brick and mortar retail.

The brand Urbana’s #UrbanaShirtStory, revolutionised formal shirts segment with breakthrough technologies in fabric and unmatched craftsmanship. The campaign was a unique approach of Online-to-offline (O2O) marketing, taken by the brand to effectively leverage the social media in reaching out to the right target audience and further drive them to the retail stores through a strong consumer offer, leading Urbana to Best Social Media Integrated Campaign of the year at CMO Asia.
Speaking about the accomplishments, Shibani Mishra, Chief Marketing FLF Brand says, “We at Future Lifestyle Fashions, we are always striving and pushing ourselves to come up with unique and innovative marketing strategies which are impactful and well integrated; catering to the audience at all points of consumption.”

She adds, "The prestigious awards from CMO Asia bring immense pleasure and further reinforces our belief in our O2O approach. We bring innovation and novelty in all our marketing campaign we do."

The brands through their campaigns grabbed attention of their customers for its absolute brilliance. The CMO Asia Awards is a forum bringing elite marketers, brand custodians, advertising and brand creative honchos. It acknowledges and recognises the global leaders across the industry segments for their exceptional contribution in making a difference to the industry and society.