24 Mantra Organic launches new products in Ready-to-Cook and Snacks Segments

Chandigarh, November 15, 2016: 24 Mantra Organic, India’s largest organic food brand driving the organic movement across the country for the last 12 years, today announced the launch of exciting new variants in Ready-to-Cook and Snacks segments to further appeal to the health conscious Indian consumers.

The company has introduced organic Biryani, Pongal and Khichdi, Kanda Poha, Gojji Avalaki, Ragi Idly Mix and Millet Dosa Mix in the Ready-to-Cook segment. Completely organic and preservative free, the products are wholesome, fresh and healthy, with a taste of home cooked food. 24 Mantra has also introduced crunchy Bites in three flavours – Desi Mazaa, Pizza Mazaa, Chatpata Mazaa in the Snacks category. Each of these flavours is baked, made with whole grain and comes with the choicest spices.

Speaking on the occasion, Mr. N Balasubramanian, CEO, 24 Mantra Organic said, “We at 24 Mantra organic have always aimed to bring quality organic food to each and every household for all meal occasions. With the addition of the latest variants, we are making it more exciting for our customers to adopt organic for meals in a completely convenient and hassle-free way. We are confident that the new products will become popular choices with all our customers.”

As per industry estimates, in India, the RTC and RTE segments are worth INR 600-700 crores and is expected to grow at around 25 per cent. The market for organic food – organised and unorganised together in India is estimated at INR 3350 Crores and is likely to treble in the next four years.

24 Mantra Organic is the leader in the branded Organic Food Category. It already offers more than 200 products in the organic space, to meet consumers’ requirements of Breakfast, Lunch and Dinner. With its wide range of Staples, Fruit Juices, Breakfast Cereals, Teas, Jams, Goodness Spread & Pastes, 24 Mantra has now added healthy snacking and dining which offer convenience of easy cooking with great taste.

24 Mantra also plans to bring more variants and newer categories as part of their effort to serve the consumers, farmers and the environment; thereby creating a sustainable ecosystem. The company, since the last decade has championed the cause of sustainable living by providing consistent quality organic food to its customers and also empowering the lives of farmers who are practicing organic cultivation.